The head offices of are in Piobesi d'Alba, in the province of Cuneo. The Cuneo area is a corner of the Piedmont region that has a special place in Italian cycling history, and boasts a wealth of exciting, fascinating areas to discover by bike: the striking, imposing Alps that have seen some of the most thrilling climbs of the Giro d’Italia; Alba and the Langhe, the hills that overlook the Alba area, covered in vineyards and offering a whole host of cycling routes with spectacular scenery… close by you can also visit Castellania, the birthplace of Fausto Coppi, and just over the border is France and the Grande Boucle.
was founded by the Cavallaro Brothers, whose passion for cycling inspired them to create innovative, top-quality products for the cycling sector designed to be both effective and safe and to provide a prompt response to the increasingly specific, precise demands of end users on a continually expanding market.
The experience of the Cavallaro Brothers in the area of mechanics and machine tools stretches back well over a decade. Over the years they have learned to use tools and machinery ranging from the classic drill to boring machines and five-axis machining centres, initially as employees of the most important firms in the Cuneo area and later as self-employed subcontractors. In recent years they have also carried out work for the Ministry of Defence and the aeronautics sector; hence the idea of applying to V-STRONG ONE a number of procedures and materials linked to this experience.
Modern-day cyclists are undoubtedly more sophisticated, better-informed customers. They scour the market for better quality, better performing products; they read reviews; some of them even assemble their bikes by themselves. They carefully compare weights and features, and are constantly on the lookout for the very best the market has to offer.
This is the kind of customer that V-STRONG ONE is aimed at. This crankset is the result of two years of research, studies and tests, and is the first in the world to have integrated chainrings, axle integrated with the left crank and spiderarms independent from the right-hand crank. It is extremely rigid, exceptionally easy to assemble/disassemble, 100% CNC machined, 100% ITALIAN MADE.
is neither an assembler nor an importer. Our products are manufactured in our own factory in Italy, so production processes can be kept constantly under control.
has no intention of stopping here, and the idea of expanding the category of products is always to the fore: “We want to introduce authentic Italian-made products to the whole world. We aim to make our products exclusively in Italy, because it takes a great country to make a great product”. This is why we are always on the lookout for new technologies designed to offer the market products that are innovative, safe and technologically advanced.
, Ivan and Walter Cavallaro, would like to thank everyone who believed in this product and helped in the founding of ; now it’s your turn.
Take on board our slogan...
"If you believe in the future, look ahead – look to ”